Using Stories in your sales presentations to produce results! This is the Hook To Your Success As A Home Based Business Owner.
How would your life change if you could reach your target audience and get more sales with this little technique? By crafting your story in the sales presentations you are now able to build meaningful connections with your customers.
When someone first starts reading your ad, they show up with resistance and it is your job to give them a fair hearing to neutralize their fears. The fear of the unknown, the fear of having to learn something new, the fear of failure, ECT.. The power of persuasion is nothing you can force on anyone; you have to tell them through your story.
Warm them up to your ideas with the demonstration of your story. Then lead them to the benefit, show them you are credible. Don’t brag, this will make them leave without moving any further.
Let them know you care about them. The greatest human desire is to feel needed! Story telling to craft your message will create a sense of connection and if they can relate, Bingo! You have their attention and will most likely get the sale.
Stories break down the barriers; it lets you slip under the resistance and helps you to get a specific reaction. Let them stumble upon the solution through your story. Give advice, guidance on the problem at hand, and show them the solution. Problem solving is the Goal to it all.
Your story will actually allow your customer to take action without really realizing it!
The moral of the story, You satisfied a curiosity!
State the problem, give the solution, and close, you do this all with your story. You are inviting your prospects to actively participate. They now have evidence of the conclusion and are much more likely to click through to your offer.
I am going to tell you though, if you are making a claim, make sure it is true and you have the facts to back it up. You can effect emotions with trumped up stories to get their imagination, show them vivid mental imagery that will give them the results if they use your product. Testomies are a great way to do this as well. If you can get them to daydream about what your product can do for them, Again Bingo!
Also if you can get them agitated about the pain and then show them the solution, now show them how things will look in the future. Make them feel good, proud and worthy. Let them know how they will feel in their new world.
Nobody needs what you are selling, it’s not about the product or service, it’s about what it can do for them
Get in the business of telling stories and you will have a competitive advantage over others and your home based business will Boom. Just make the commitment and keep practicing until you find the perfect sales presentation.
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